There are so many factors that go into good search engine optimization that it’s difficult sometimes to pinpoint exactly what onsite changes will give you the best results.

If you change your content, generally you are not changing it one item at a time…. if you did, SEO would take years.

Recently we have run a few tests on a client’s site that is well established. Without making too many on site changes we decided to make hosting changes first and we moved the site to a dedicated IP address.

After the initial bump in service from changing IPs (a loss of about 8% of the visitors on the day the change was made), the search engine results page (SERP) results were very interesting.

3 of the client’s big keywords jumped from the second page in Google to the first, and they are still rising.

So far in one month we’ve seen organic visits in Google jump by over 21% and it is still improving.

Conclusion:

Don’t discount technical changes as good SEO practice. Certain server or technical changes can make big differences in how your site performs in the SERPs and even make your business more money.