If you change your content, generally you are not changing it one item at a time…. if you did, SEO would take years.

Recently we have run a few tests on a client’s site that is well established. Without making too many on site changes we decided to make hosting changes first and we moved the site to a dedicated IP address.

After the initial bump in service from changing IPs (a loss of about 8% of the visitors on the day the change was made), the search engine results page (SERP) results were very interesting.

3 of the client’s big keywords jumped from the second page in Google to the first, and they are still rising.

So far in one month we’ve seen organic visits in Google jump by over 21% and it is still improving.

Conclusion:

Don’t discount technical changes as good SEO practice. Certain server or technical changes can make big differences in how your site performs in the SERPs and even make your business more money.

With the barrage of stuff that we look at online it’s hard to keep your prospects focused sometimes.

This is where video comes in. Creating videos for your blog, business site or forum can really help to engage your users, get your point across, and help your visitors.

One such method of creating videos for your site is called screen casting. What is screencasting? Basically you use some software to take a video of what is on your screen.Then you save that video onto the web via Youtube, Vimeo etc… broadcasting it to your visitors so that you can

I especially like screencasting for creating tutorials, and I am going to create a bunch of them for this site over the next few weeks (be sure to sign up for the newsletter so you know when they’re released).

Screencasting Software

There are a ton of programs that you can get that will help you out with screencasting, and most of them you have to pay for.

But there is one program that is simple to use, produces great results, and best of all it’s free.

It’s called CamStudio, and you can grab it from this link:

http://camstudio.org/

I use this software exclusively for all of the screencasting that I do, and I think it’s the best free screencasting software out there.

Their site is a little bit hard to search around, so here is the direct link to the download:

http://www.camstudio.org/CamStudio20.exe

Until next time,

~E

For that reason I wanted to see a while back if I could get a website to rank purely using PLR or Private Label Rights content.

What are the problems with using plr? Well, for starters if I’ve downloaded it for free… hundreds of other people have. So that means the content is far from unique.

I would say that unedited PLR content is probably the worst content to put on your site, and everyone who sells PLR recommends that you modify or “spin” the PLR articles before posting them.

However, I still wanted to see if it was possible to actually get a site ranked using PLR and to start getting traffic.

So I setup a blog using wordpress. I dropped it on some shared hosting with no dedicated IP. And I uploaded about 40 PLR articles to the blog.

I then set up the wordpress blog to post every day for 3 months… and it’s still posting.

The results? Well… they’re both good and bad.

First off, I’m absolutely non existent in Google (I might also add that the domain is really great and it STILL is non existent). I mean the site is there, and you can search for it specifically, but none of my keywords show up.

HOWEVER! I am first in Yahoo for a term that gets about 1.5M (yes that’s million) searches per month – according to the big G that is.

What about BING? Also non existent.

Now, granted the terms should be hard to rank for. Any term with that much traffic is going to be a bit of a pain to get on the first page of Google with and it may just take some more time.

It would seem though, that there are still super lazy ways of getting traffic these days… even if it’s few and far between.

Let me know what you think about PLR or if you’ve had any experience with it in the comments…

I’ve been a web designer and internet marketer since 2005 and outfromthecrowd.com is the site where I will offer my services, and try to give away as much free content as possible.

I’ve never really put all that much time into my own web presence. I know I know, it kinda goes against what you would expect from an online marketer, but I’ve always been so busy with other projects that I haven’t made time for my own.

So here it is… I’ve launched outfromthecrowd.com and intend to build it out so that it can be a resource for small business owners who are looking to make more sales online, find more traffic, and build more relationships.

First up, I want to define what I do.

I work with small businesses to find them more sales. Sounds simple, right?

Well, in fact it involves a lot of different steps. So what do I really do?

• I find markets.
• I find traffic for those markets.
• I Convert that traffic into leads.
• I build a relationship with those leads.
• I sell to those leads.

and I can do all of those things for your small business.

I will be putting up a bunch of free videos over the coming weeks and I hope you enjoy them. Until then, please feel free to comment on the blog, subscribe to the RSS feed or contact me.

Online Marketing That Works

What’s driving your business?

Are you putting in a ton of leg work while your website
acts as a glorified business card?

Shouldn’t your site be pulling it’s own weight and
driving sales, leads and building your brand?

We want to help.
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